This is not a book about flowers. Or security. Or even success.

It’s about what happens when life changes your plans—again and again.

From escaping the USSR as a child to Israel, than launching a flower empire in Kenya, training special forces, and helping teens survive the streets, The Most Beautiful and Dangerous Business is a journey through the moments that don’t make headlines—but shape everything.

Yuly Grosman shares stories of risk, reinvention, failure, and resilience—woven with practical insights for navigating business and life when the map runs out.

You’ll meet clients who became brothers. Mistakes that became companies. And the pain—physical and emotional—that nearly knocked everything off course.

But at its heart, this book is about something simple:

How to really Look.

How to truly Listen.

And how to Respond—with purpose, not panic.

If you’ve ever felt like you had to start over, lead through uncertainty, or fight for something that mattered—this book is for you.