Every missed signal
has a price.
What is yours?
Keynotes · Executive Workshops · Private Advisory
THE SIGNAL IS ALREADY THERE
— Someone on your team shifted. You
felt it. You did not act.
— A risk report landed on a desk. It
collected dust.
— A client went quiet. A deal went cold.
A gap appeared.
— Someone else named the
opportunity first.
Yuly Grosman - helps executives, teams, and leaders to read the signals that are already there before they become an expensive problem.
YULY GROSMAN
Situational Intelligence Advisor · Keynote Speaker · Author
Yuly Grosman works at the intersection of human behavior and high-stakes decision-making — training executives and global leaders to master the one capability that automation cannot replace: the ability to send, read, and respond to human signals.
With 30 years of field experience across five continents — from identifying the gaps and opening the markets that helped grow Kenya's flower export industry from $278 million to $800 million, before anyone else saw it was possible — he is one of the few advisors whose methodology was not built in a classroom. It was built in environments where missing a signal had real consequences.
He is the only advisor who has trained both C-suite executives and special forces in the same methodology — and discovered they were solving the same problem. Not security. Not leadership. Signals.
As author of The Most Beautiful and Dangerous Business — and creator of the Situational Intelligence framework used by executives at Harvard GlobalWE, S&P Global, and Microsoft Garage NYC — Yuly helps organisations develop what no algorithm can replicate: the trained ability to see what others miss, before it becomes a problem.
His work is built on one premise: nothing bad happens suddenly. The signal is always there first.
Yuly helps leaders catch it — before it becomes costly.
Yuly is a fantastic speaker. Knowledgeable, empathetic and very inspiring.
I would recommend him very highly. He is also a very skilled trainer, consultant and problem solver.
Hooman Yazhari
Chief Executive Officer @ TEN | Board Leadership, Special Situations, Transformations.
Somewhere in your organization right now — there is a signal. Sitting on a desk.
Collecting dust.
What signal is already there - that you have not yet acted on?
The Most Beautiful and Dangerous Business is a journey through the moments that don’t make headlines—but shape everything.
Yuly Grosman shares stories of risk, reinvention, failure, and resilience—woven with practical
insights for navigating business and life when the map runs out.
You’ll meet clients who became brothers. Mistakes that became companies. And the pain—physical
and emotional—that nearly knocked everything off course.
But, at its heart, this book is about something simple:
How to really Look.
How to truly Listen.
And how to Respond with purpose, not panic.
If you’ve ever felt like you had to start over, lead through uncertainty, or fight for something that
mattered—this book is for you.
The Most Beautiful and Dangerous Business: Uncommon Lessons for Unstoppable Leadership
Reviews from Amazon
The Most Beautiful and Dangerous Business is a fascinating look behind the scenes of the global flower trade, from Kenya to Israel. What makes this book stand out is how it shows that success isn’t just logistics or markets—it’s about forging emotional resonance with your product and deeply understanding geography, culture, and the emotions of your customers. The stories are gripping, the insights are real, and you’ll never look at a bouquet the same way again.
Russell Laplante | CFO at Convergent
The author, Yuly Grosman, has a varied and atypical business background making for a both entertaining and informative autobiography and a leadership manual. This is not your typical business how to book but a far more interesting perspective on how to build a profitable international business from the grounds up. A fascinating read.
Katina Stefanova | CEO & CIO at Marto Capital
It's rare to find a book that is a page-turner that takes you behind the scenes of an often overlooked global trade industry, touches on global security, pulls you along the ups and downs of leadership and life - and leaves you with lessons to hold close. This book is a fun read, whether you're looking for inspiration or just a fresh perspective packed with a tour around the globe.
Patricia Chin-Sweeney | 2x Founder | Executive Coach |
Yuly presented for the Rowan University, and National Center For Urban Operations.
He is unparalleled speaker, and an accomplished author as well, having published a book on his life experiences.
I highly recommend Yuly for any organization, looking to profoundly impact the lives of its people, keep them safe, and most of all, inspire them to pursue new heights.
Adam Dikker
Global Lead, Events & Communication, VALOR at S&P Global
More About Yuly
Trusted by Leaders Worldwide
Microsoft Garrage
·
Harward - Global WE
·
S&P Global - Valor
·
ReSource Pro
·
Creativity Conference
·
Wells Fargo
·
G4S
·
Rowan University
·
Microsoft Garrage · Harward - Global WE · S&P Global - Valor · ReSource Pro · Creativity Conference · Wells Fargo · G4S · Rowan University ·
The methodology
Look.
Before the phone opens. Before the agenda starts.
Listen.
Before the response forms. Before the assumption lands.
Respond.
Only then. With the signal - not the noise.
-
This talk is for you if you are human and you care about who you are and what you do.
In today's AI-automated environment we are still starving for signals that feel human. The danger is not that we are trying to make AI more human. The danger is that humans are becoming less perceptive.
The Last Human Signal challenges the way executives, leaders, sales teams, field managers, and entire organisations think about creativity, decision-making, and human connection. It is not a talk about technology. It is a talk about what technology cannot replace — and what happens when we stop practicing it.
Audiences leave with one locked idea, one three-word methodology, and one question that will follow them into every room they walk into for the rest of their career.
What they take away: Creativity is not inspiration. It is signal recognition — before anyone else names the gap. The most expensive problems in any organisation were signals first. And Look. Listen. Respond. is the only sequence that changes the outcome.
This talk is for: Keynote conferences, leadership summits, innovation teams, sales organizations, HR and L&D programmes, and any audience that works with — and depends on — other human beings.
-
How to respond with clarity, calm, and intent.
Deep Dive · 1—2 Days · Corporate Retreat Format
From the Second Intifada to the Moscow subway to corporate boardrooms in Nairobi - Yuly Grosman has operated at the intersection of consequence across four distinct disciplines simultaneously. Not sequentially. Simultaneously.
This is not a keynote. This is a full immersion.
Over one to two days — senior leadership teams go deep into the Situational Intelligence methodology through real scenarios, live exercises, and the kind of honest conversation that only happens when the room is small and the stakes feel real.
Participants do not just hear about performing under pressure. They experience what it requires — physically, mentally, and strategically. They leave with a completely different understanding of what real leadership looks like when the signal arrives and the outcome depends entirely on what happens next.
This programme is the door opener for ongoing Situational Intelligence private advisory. Organisations that complete Leadership Under Pressure consistently discover they need Yuly back.
What participants leave with: A deep practical understanding of the Situational Intelligence framework. Real tools for leading teams through high-pressure situations. Honest self-assessment of where their leadership gaps are. And a shared experience that changes the culture of a senior team permanently.
Best for: C-suite and senior leadership teams · Corporate retreats · Private equity portfolio companies · Organisations going through transformation, pressure, or rapid growth · Leadership teams that need more than inspiration.
-
Deep Dive · 1—2 Days · Corporate Retreat Format
From the Second Intifada to the Moscow subway to corporate boardrooms in Nairobi — Yuly Grosman has operated at the intersection of consequence across four distinct disciplines simultaneously. Not sequentially. Simultaneously.
This is not a keynote. This is a full immersion.
Over one to two days — senior leadership teams go deep into the Situational Intelligence methodology through real scenarios, live exercises, and the kind of honest conversation that only happens when the room is small and the stakes feel real.
Participants do not just hear about performing under pressure. They experience what it requires — physically, mentally, and strategically. They leave with a completely different understanding of what real leadership looks like when the signal arrives and the outcome depends entirely on what happens next.
This programme is the door opener for ongoing Situational Intelligence private advisory. Organisations that complete Leadership Under Pressure consistently discover they need Yuly back.
What participants leave with: A deep practical understanding of the Situational Intelligence framework. Real tools for leading teams through high-pressure situations. Honest self-assessment of where their leadership gaps are. And a shared experience that changes the culture of a senior team permanently.
Best for: C-suite and senior leadership teams · Corporate retreats · Private equity portfolio companies · Organisations going through transformation, pressure, or rapid growth · Leadership teams that need more than inspiration.
